What are the different revenue streams for an indoor playground?| Insight by Feifan

I. Core Equipment-Driven Revenue

1. Admission Revenue

The primary revenue stream, available in multiple forms including single tickets, multi-visit passes, monthly/quarterly/annual memberships, and parent-child packages. Pricing strategies can be differentiated by time periods (weekdays/weekends/holidays), customer segments (toddlers/children/accompanying adults), and group-buying promotions.

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2. Membership Card Revenue

Enhance customer loyalty, secure long-term patrons, and accelerate capital recovery through prepaid membership campaigns (e.g., $200 prepayment with $50 bonus, $500 prepayment with $200 bonus).

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3. Custom Venue Booking Revenue

Host events such as birthday parties, kindergarten activities, corporate parent-child team-building, and holiday-themed bookings. Generate income through venue fees plus supporting service charges (e.g., decoration, event hosting).

II. Derivative Value-Added Revenue

1. F&B & Retail Revenue

Operate on-site snack bars/water bars offering snacks, beverages, and light meals (e.g., hamburgers, spaghetti), or provide children’s complementary food and healthy meal options to cater to parent-child consumption demands.

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2. Peripheral Merchandise Sales

Sell children’s toys, stationery, picture books, themed souvenirs (e.g., custom dolls, stickers), and non-slip socks (mandatory or recommended purchase) to extend the consumption journey.

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3. Value-Added Service Revenue

Offer babysitting services (temporary child care for parents), DIY craft workshops, parent-child interaction sessions, children’s fitness training, and collaborative early education courses, with corresponding service fees.

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4. Photography & Videography Services

Capture playtime photos/videos of children (e.g., growth records, themed portraits) and provide printing, retouching, and package services to tap into commemorative consumption needs.

III. Cooperation & Advertising Revenue

1. Brand Collaboration Revenue

Partner with maternal and child brands, children’s clothing brands, toy manufacturers, and early education institutions to conduct joint promotions and product experience activities, earning venue cooperation fees or profit shares.

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2. Advertising Space Leasing Revenue

Lease on-site advertising spaces (e.g., walls, billboards, LED screens, brochures) to commercial advertisers and collect periodic rental fees.

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3. Cross-Industry Alliance Revenue

Establish alliances with surrounding shopping malls, supermarkets, cinemas, and maternal and child stores for mutual customer referral (e.g., discounts at partner merchants with playground tickets and vice versa), and gain referral profit shares.

IV. Long-Term Recessive Revenue

1. User Data Value

Accumulate user data (e.g., consumption habits, age distribution) via membership systems to support targeted marketing and product optimization. Monetize data legally (e.g., provide accurate user portraits to cooperative brands).

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2. Brand IP Revenue

Develop the playground’s exclusive IP (e.g., themed characters, storylines) and achieve long-term monetization through IP licensing, co-branded products, and themed events to enhance brand premium.